About Truenote

Coffee beans
Our Story

Crafted with Passion

At Truenote Coffee Company, we believe that great coffee should be both accessible and exceptional. Our mission is simple — to help people experience better coffee every day. At Truenote, coffee isn’t just a drink — it’s a connection between people, farms, and flavours from around the world. Each bean is ethically sourced and roasted with care for a mindful coffee experience.

Our Story

From mindful farms to meaningful cups

We carefully source single-origin, specialty-grade beans from farms around the world that are known for their commitment to quality, sustainability, and ethical practices. Each origin we work with represents the best in coffee farming and processing — from soil to harvest to roast.

Our Story

Roasted in Small Batches. Brewed to Perfection

While many brands rely on bold, dark roasts to create a consistent flavour, we take a more intentional path—starting with exceptional, high-quality beans selected for their unique character. We meticulously roast each bean to bring out its natural sweetness, subtle nuance, and origin-specific flavour. At TrueNote, every batch is crafted with care and precision to let the coffee express itself with clarity—not be overshadowed by uniformity.

Our Cafe

Truenote Specialty Cafe

Our specialty café in Whitby is more than just a place to enjoy great coffee — it's a space built around connection, curiosity, and care. It was created to bring our roasting philosophy to life, where every cup tells the story of its origin and the people behind it.

Beyond the cup, it’s a space for conversation, learning, and slowing down — something increasingly rare and deeply needed. Whether you're discovering new flavour notes or catching up with a friend, the café reflects our commitment to quality, transparency, and hospitality.